Most people know what a healthy lifestyle looks like.
It is not lack of knowledge that stops them enacting healthy lifestyles.
It is not lack of knowledge, it is lack of motivation
► and so m-LAH focuses on motivation
FOCUS ON MOTIVATION
m-LAH takes inspiration from motivational and behaviour change programmes.
m-LAH draws heavily from parenting classes, dieting groups and AA.
These motivational programmes are well established and evidence based.
These motivational programmes all contain an honest conversation.
Honest conversation amongst peers is m-LAH’s engine of motivation.
MAXIMISING PERSUASIVE EFFECT OF THE HONEST CONVERSATION
At the heart of m-LAH is the honest conversation amongst peers.
m-LAH is designed to maximise the persuasive effect of this conversation.
m-LAH draws upon the work of two American academics :
Professor Robert Cialdini – Arizona State
Professor Kevin Werbach – Wharton
PROFESSOR ROBERT CIALDINI – PRINCIPLES OF PERSUASION
Robert Cialdini studied ‘influence’ and outlined Six Principles of Persuasion.
The principles are : Reciprocity, Consistency, Consensus, Authority, Liking, Scarcity.
m-LAH builds the principles of persuasion into every meeting.
CONSISTENCY
Consistency means that if someone says something, they will want to do it.
The principle of : “I said it, so I’m going to do it”.
We can make the persuasive effect of consistency stronger by :
● placing people amongst a group of peers
● recording ambitions in an app
● measuring completed activities in an app
CONSENSUS & LIKING
Consensus means that we are looking for social proof for good outcomes.
If we see our peers doing something with a good outcome, we might try it.
And the persuasive effect is stronger if we like our peers.
SCARCITY
Scarcity means, we want something more if we think that supply will end.
The concept is often used in commerce to try to sell : “buy now, while stocks last !”.
m-LAH uses the notion of temporal scarcity : doing an activity by a given time.
KEVIN WERBACK – GAMIFICATION
Kevin Werback is a leader in the field of gamification.
Gamification is the application of game-design elements in non-game environments.
Gamification principles are built into the m-LAH app to increase motivation.
Every part of m-LHA designed to persuade :
► designed to persuade people to do stuff they want to do
► designed to persuade people to do stuff they know is good for them